What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged Amundsen 5 Mila Half Zip Sweater

Amundsen 5 Mila Half Zip Sweater in White

Nov 18

Nov 18 Amundsen 5 Mila Half Zip Sweater in White

Crown Princess Mette Marit, Tops

Amundsen 5 Mila Half Zip Sweater

May 3

May 3 Amundsen 5 Mila Half Zip Sweater

Crown Princess Mette Marit, Tops