What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged Amundsen 5 Mila Half Zip Sweater

Amundsen 5 Mila Half Zip Sweater in White

Nov 18

Nov 18 Amundsen 5 Mila Half Zip Sweater in White

Crown Princess Mette Marit, Tops

Amundsen 5 Mila Half Zip Sweater

May 3

May 3 Amundsen 5 Mila Half Zip Sweater

Crown Princess Mette Marit, Tops