What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged Aug20 - Lofoten

Fjällräven Keb Gaiter Trousers in Red

Aug 13

Aug 13 Fjällräven Keb Gaiter Trousers in Red

Bottoms, Crown Princess Mette Marit

Aug 5

Aug 5 Nike P-6000 Icon Clash Shoes in Light Bone/Metallic Gold/University Red/Summit White

Crown Princess Mette Marit, Shoes

Norrøna Gore-Tex Jacket in Red

Sep 17

Sep 17 Norrøna Gore-Tex Jacket in Red

Outerwear, Crown Princess Mette Marit

Patagonia Micro Puff Hooded Jacket in Navy

Sep 17

Sep 17 Patagonia Micro Puff Hooded Jacket in Navy

Outerwear, Crown Princess Mette Marit