What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged Boss

Jan 30

Jan 30 Boss Organic-Cotton Hooded Sweatshirt with Contrast Logo in Black

Pauline Ducruet, Tops

Boss Hugo Boss Banyra Blouse

Jun 12

Jun 12 Boss Hugo Boss Banyra Blouse

Princess Sofia, Tops

Boss x Meissen Jacquard-Pattern Cashmere Sweater

Jul 6

Jul 6 Boss x Meissen Jacquard-Pattern Cashmere Sweater

Pauline Ducruet, Tops