What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged Dec15 - Australia

Chanel Pearl Sunglasses

Feb 23

Feb 23 Chanel Pearl Sunglasses

Crown Princess Mary, Accessories, Sunglasses

Roxy Midnight Edge Printed Romper

Aug 15

Aug 15 Roxy Midnight Edge Printed Romper

Crown Princess Mary, Jumpsuits

Seed Heritage Embroidered Frill Dress in Denim

May 7

May 7 Seed Heritage Embroidered Frill Dress in Denim

Crown Princess Mary, Dresses

Ganni Dotted Skirt

May 1

May 1 Ganni Dotted Skirt

Crown Princess Mary, Bottoms

Hugo Boss Ellsa Top in Black

Feb 21

Feb 21 Hugo Boss Ellsa Top in Black

Crown Princess Mary, Tops