What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged Dec15 - Australia

Chanel Pearl Sunglasses

Feb 23

Feb 23 Chanel Pearl Sunglasses

Crown Princess Mary, Accessories, Sunglasses

Roxy Midnight Edge Printed Romper

Aug 15

Aug 15 Roxy Midnight Edge Printed Romper

Crown Princess Mary, Jumpsuits

Seed Heritage Embroidered Frill Dress in Denim

May 7

May 7 Seed Heritage Embroidered Frill Dress in Denim

Crown Princess Mary, Dresses

Ganni Dotted Skirt

May 1

May 1 Ganni Dotted Skirt

Crown Princess Mary, Bottoms

Hugo Boss Ellsa Top in Black

Feb 21

Feb 21 Hugo Boss Ellsa Top in Black

Crown Princess Mary, Tops