What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Chloé Contrast Trim Shirt in Green

Crown Princess Mette Marit, Tops

Chloé Contrast Trim Shirt in Green

Crown Princess Mette Marit, Tops

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Crown Princess Mette Marit, Tops

All tagged Étoile Isabel Marant Ferris Jacket

Étoile Isabel Marant Ferris Jacket in White

Aug 16

Aug 16 Étoile Isabel Marant Ferris Jacket in White

Princess Alexandra Monaco, Outerwear