What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Felipe and Queen Letizia attend 86th Madrid Press Association Awards ceremony

May 20, 2025

King Felipe and Queen Letizia attend 86th Madrid Press Association Awards ceremony

May 20, 2025

May 20, 2025

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Etro Floral-Pattern Woven Shirt Dress

Countess of Wessex, Dresses

Etro Floral-Pattern Woven Shirt Dress

Countess of Wessex, Dresses

Countess of Wessex, Dresses

All tagged Emily London Marina Hat

Emily London Marina Hat in Navy

May 20

May 20 Emily London Marina Hat in Navy

Princess Eugenie, Hats