What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged Estelle's 7th Birthday Photos

Hestra Baby Zip Long Mittens in Blue

Jul 25

Jul 25 Hestra Baby Zip Long Mittens in Blue

Prince Oscar, Accessories, Prince Gabriel

Didriksons Björnen Navy Coveralls

Jul 25

Jul 25 Didriksons Björnen Navy Coveralls

Prince Oscar, Outerwear

Canadiens Sofie/G Coat in Navy

Jul 25

Jul 25 Canadiens Sofie/G Coat in Navy

Princess Estelle, Outerwear