What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Willem-Alexander and Queen Maxima attend National Remembrance Ceremony in Amsterdam

May 4, 2024

King Willem-Alexander and Queen Maxima attend National Remembrance Ceremony in Amsterdam

May 4, 2024

May 4, 2024

Latest Find

Featured

Neo Noir Pleated Midi Dress in Black

Princess Eugenie, Dresses

Neo Noir Pleated Midi Dress in Black

Princess Eugenie, Dresses

Princess Eugenie, Dresses

All tagged Ethan K

Ethan K Alla Bag in Maroon

May 1

May 1 Ethan K Alla Bag in Maroon

Princess Beatrice, Bags

Ethan K Ethan 11 Tote in Blue Crocodile

May 1

May 1 Ethan K Ethan 11 Tote in Blue Crocodile

Princess Beatrice, Bags

Ethan K Wildlife Odyssey Clutch in Blue Crocodile with Gold Hedgehog Clasp

Jan 24

Jan 24 Ethan K Wildlife Odyssey Clutch in Blue Crocodile with Gold Hedgehog Clasp

Princess Eugenie, Bags

Ethan K Wildlife Odyssey Clutch in Orange Crocodile with Gold Hedgehog Clasp

Jan 24

Jan 24 Ethan K Wildlife Odyssey Clutch in Orange Crocodile with Gold Hedgehog Clasp

Princess Beatrice, Bags

Ethan K Crocodile Clutch with Pearl Detail

Sep 5

Sep 5 Ethan K Crocodile Clutch with Pearl Detail

Princess Beatrice, Bags