What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

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Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged Feb17 - South Africa

Zara Eyelet Detail T-Shirt

Mar 13

Mar 13 Zara Eyelet Detail T-Shirt

Crown Princess Mette Marit, Tops

Lisa Marie Fernandez Patchwork Cotton-Chambray Midi Skirt in Sky Blue

Nov 7

Nov 7 Lisa Marie Fernandez Patchwork Cotton-Chambray Midi Skirt in Sky Blue

Bottoms, Crown Princess Mette Marit