What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged Gina Tricot

Gina Tricot Chunky Knitted Cable Cardigan

Jul 28

Jul 28 Gina Tricot Chunky Knitted Cable Cardigan

Princess Ingrid-Alexandra, Outerwear

Gina Tricot Two Layer Multi Skirt

Aug 1

Aug 1 Gina Tricot Two Layer Multi Skirt

Princess Leonore, Bottoms

Gina Tricot Y Lightweight Rib Jacket

Jul 18

Jul 18 Gina Tricot Y Lightweight Rib Jacket

Princess Leonore, Outerwear, Princess Adrienne