What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Haakon and Crown Princess Ingrid Alexandra take their Oath of Allegiance to the Constitution

September 1, 2026

King Haakon and Crown Princess Ingrid Alexandra take their Oath of Allegiance to the Constitution

September 1, 2026

On Tuesday, both King Haakon and Crown Princess Ingrid Alexandra took their Oath of Allegiance to the Norwegian Constitution.

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September 1, 2026

Latest Find

Featured

Safiyaa Halluana Trousers in Blue

HGD Stéphanie, Bottoms

Safiyaa Halluana Trousers in Blue

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged Gucci Broadway Clutch

Gucci Broadway Clutch in Pink Satin

Dec 19

Dec 19 Gucci Broadway Clutch in Pink Satin

Charlotte Casiraghi, Bags

Gucci Broadway Clutch in Jacquard Owl

Nov 3

Nov 3 Gucci Broadway Clutch in Jacquard Owl

Bags, Crown Princess Marie Chantal

Gucci Broadway Clutch in Black Leather

Jun 23

Jun 23 Gucci Broadway Clutch in Black Leather

Meghan Markle, Bags, Charlotte Casiraghi