What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family celebrates King Carl Gustaf's 79th Birthday

Apr 30, 2025

Swedish Royal Family celebrates King Carl Gustaf's 79th Birthday

Apr 30, 2025

Apr 30, 2025

Latest Find

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Boden Broderie Frill Cotton Shirt

Duchess of Cambridge, Tops

Boden Broderie Frill Cotton Shirt

Duchess of Cambridge, Tops

Duchess of Cambridge, Tops

All tagged H&M Bouclé Jacket

H&M Bouclé Jacket in Cream

Apr 30

Apr 30 H&M Bouclé Jacket in Cream

Princess Leonore, Outerwear