What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

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Sophie Habsburg Noe Bag in Nude

Countess of Wessex, Bags

Sophie Habsburg Noe Bag in Nude

Countess of Wessex, Bags

Countess of Wessex, Bags

All tagged H&M Conscious Collection Floral Fitted Dress

H&M Conscious Collection Floral Fitted Dress in Green

May 3

May 3 H&M Conscious Collection Floral Fitted Dress in Green

Crown Princess Mary, Dresses