What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Swedish Air Force's 100th anniversary dinner

Apr 20, 2026

King Carl Gustaf and Queen Silvia attend Swedish Air Force's 100th anniversary dinner

Apr 20, 2026

Apr 20, 2026

Latest Find

Featured

Anine Bing Luca Jacket in Grey

Princess Madeleine, Outerwear

Anine Bing Luca Jacket in Grey

Princess Madeleine, Outerwear

Princess Madeleine, Outerwear

All tagged H&M Pink Sneakers

H&M Pink Sneakers

Apr 20

Apr 20 H&M Pink Sneakers

Princess Adrienne, Shoes