What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Joachim and Princess Marie attend Flag Day reception

Sep 9, 2025

Prince Joachim and Princess Marie attend Flag Day reception

Sep 9, 2025

Sep 9, 2025

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Greta Astrid Belted Dress

Crown Princess Victoria, Dresses

Greta Astrid Belted Dress

Crown Princess Victoria, Dresses

Crown Princess Victoria, Dresses

All tagged Hugo Boss Eyelet Ankle Boots

Hugo Boss Eyelet Ankle Boots

Sep 8

Sep 8 Hugo Boss Eyelet Ankle Boots

Queen Letizia, Shoes