What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged I Am Jai

I am Jai Reversible Gilet

Jan 24

Jan 24 I am Jai Reversible Gilet

Princess Laurentien, Outerwear

I Am Jai Drop Earrings

Nov 24

Nov 24 I Am Jai Drop Earrings

Princess Laurentien, Accessories, Earrings