What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Read more →

Queen Maxima, Shoes

All tagged Ice Watch

Ice Watch Ice Generation Watch in Solar Sunrise

Sep 2

Sep 2 Ice Watch Ice Generation Watch in Solar Sunrise

Grand Duchess Maria Teresa, Accessories, Watches

Ice Watch Glam Watch in Black Skull

Feb 19

Feb 19 Ice Watch Glam Watch in Black Skull

Princess Marie, Watches, Accessories

Ice Watch Glam Watch in White/Gold

Sep 13

Sep 13 Ice Watch Glam Watch in White/Gold

Princess Eléonore, HGD Stéphanie, Accessories, Watches