What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged Interview Point de Vue 2017

Tara Jarmon Flat Folded Blouse in White

Nov 5

Nov 5 Tara Jarmon Flat Folded Blouse in White

Princess Marie, Tops

Emporio Armani Single-Breasted Coat in Pink

Jun 27

Jun 27 Emporio Armani Single-Breasted Coat in Pink

Princess Marie, Outerwear

Sergio Rossi Madame Ankle Boots in Black Suede

Jun 27

Jun 27 Sergio Rossi Madame Ankle Boots in Black Suede

Princess Marie, Shoes