What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged Jan17-Z

Seed Heritage Buttoned Shorts

Dec 23

Dec 23 Seed Heritage Buttoned Shorts

Zara Phillips, Bottoms

Seed Heritage Striped T-Shirt

Dec 17

Dec 17 Seed Heritage Striped T-Shirt

Zara Phillips, Tops

Finlay & Co. Jenson Sunglasses with Grey Lenses

Mar 23

Mar 23 Finlay & Co. Jenson Sunglasses with Grey Lenses

Zara Phillips, Accessories, Sunglasses