What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Belgian Royal Family attends King's Feast

November 15, 2026

Belgian Royal Family attends King's Feast

November 15, 2026

On Sunday, Princess Astrid, Prince Lorenz, Prince Laurent, and Princess Claire celebrated the King’s Feast.

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November 15, 2026

Latest Find

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Emilia Wickstead Pleated Houndstooth Skirt

Duchess of Cambridge, Bottoms

Emilia Wickstead Pleated Houndstooth Skirt

Duchess of Cambridge, Bottoms

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Duchess of Cambridge, Bottoms

All tagged Jess Collett Fiorella Hat

Jess Collett Fiorella Hat in Ivory

Sep 1

Sep 1 Jess Collett Fiorella Hat in Ivory

Princess Beatrice, Hats