What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged Jul17 - Greece

Talitha Maharaja Dress

Aug 20

Aug 20 Talitha Maharaja Dress

Crown Princess Mary, Dresses

Hermes Oran Sandals in Tan Leather

Aug 4

Aug 4 Hermes Oran Sandals in Tan Leather

Crown Princess Mary, Shoes, Camille Gottlieb, Charlotte Casiraghi, Princess Isabella, Princess Alexia

Hanne Bloch Silk Tulle Pleated Maxi Skirt in Pink

May 1

May 1 Hanne Bloch Silk Tulle Pleated Maxi Skirt in Pink

Crown Princess Mary, Bottoms

Alice + Olivia Grazi Off the Shoulder Maxi Dress

Apr 25

Apr 25 Alice + Olivia Grazi Off the Shoulder Maxi Dress

Crown Princess Mary, Dresses