What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged Jul25-Eug1

Dune London Loupe Smart Slider Sandals in White

Sep 28

Sep 28 Dune London Loupe Smart Slider Sandals in White

Princess Eugenie, Shoes

Michael Michael Kors Smocked Georgette Tank Dress in Safari Green

Sep 28

Sep 28 Michael Michael Kors Smocked Georgette Tank Dress in Safari Green

Princess Eugenie, Dresses

Sophie Lis Mushroom Earrings

Jun 20

Jun 20 Sophie Lis Mushroom Earrings

Princess Eugenie, Accessories, Earrings