What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged Juliette Botterill Pleated Pillbox

Juliette Botterill Pleated Pillbox in Cobalt Felt

Feb 19

Feb 19 Juliette Botterill Pleated Pillbox in Cobalt Felt

Princess Eugenie, Hats

Juliette Botterill Pleated Pillbox in Navy

Aug 31

Aug 31 Juliette Botterill Pleated Pillbox in Navy

Princess Eugenie, Hats