What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged Jun14-St Tropez

Princesse Tam Tam Woodstock Bikini Bottoms

Feb 14

Feb 14 Princesse Tam Tam Woodstock Bikini Bottoms

Princess Marie, Bottoms

Princesse Tam Tam Woodstock Bikini Bandeau Top

Feb 14

Feb 14 Princesse Tam Tam Woodstock Bikini Bandeau Top

Princess Marie, Tops

Christian Dior Suede and Patent Leather Peep-Toe Pumps in Beige & Gold

Dec 26

Dec 26 Christian Dior Suede and Patent Leather Peep-Toe Pumps in Beige & Gold

Princess Marie, Shoes

Étoile Isabel Marant Zino Printed Top in Red

Aug 23

Aug 23 Étoile Isabel Marant Zino Printed Top in Red

Princess Marie, Tops

Étoile Isabel Marant Zelia Printed Mini Skirt in Red

Aug 23

Aug 23 Étoile Isabel Marant Zelia Printed Mini Skirt in Red

Princess Marie, Bottoms

Tod's Zeppa Wedge Pumps in Navy Leather

May 11

May 11 Tod's Zeppa Wedge Pumps in Navy Leather

Princess Marie, Shoes

Naledi Copenhagen NB22 Signature 2-zip Tote Bag in Camel

May 24

May 24 Naledi Copenhagen NB22 Signature 2-zip Tote Bag in Camel

Princess Marie, Bags

Miu Miu Embellished Sleeveless Top in White

Feb 17

Feb 17 Miu Miu Embellished Sleeveless Top in White

Princess Marie, Tops

Maje Embellished Linen Top in Blue

Feb 17

Feb 17 Maje Embellished Linen Top in Blue

Princess Marie, Tops