What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 1

October 17, 2026

Crown Princess Victoria visits Västernorrland County - Day 1

October 17, 2026

On Wednesday, Crown Princess Victoria started a two-day visit to Västernorrland County.

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October 17, 2026

Latest Find

Featured

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged Jun19

Sandro Chain-Strap Heeled Sandals

Apr 19

Apr 19 Sandro Chain-Strap Heeled Sandals

Crown Princess Mary, Shoes

Rochas Open Back Printed Dress

Apr 19

Apr 19 Rochas Open Back Printed Dress

Crown Princess Mary, Dresses