What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged Jun22 - El Pais

Massimo Dutti Double-Breasted Crepe Blazer

Dec 19

Dec 19 Massimo Dutti Double-Breasted Crepe Blazer

Princess Marie, Outerwear

LK Bennett Ripley Wedge Sandals in Gold

Jul 4

Jul 4 LK Bennett Ripley Wedge Sandals in Gold

Princess Marie, Shoes