What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

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Princess Eugenie, Bags

All tagged Karen Millen Italian Wool Fitted Coat

Karen Millen Italian Wool Fitted Coat

Dec 15

Dec 15 Karen Millen Italian Wool Fitted Coat

Zara Phillips, Outerwear