What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged Kjus

Kjus Insulated Ski Jacket in White

Aug 23

Aug 23 Kjus Insulated Ski Jacket in White

Princess Marie, Outerwear

Aug 23

Aug 23 Kjus Side Logo Beanie in Black/Teal

Princess Marie, Hats

Kjus Duana Orange Two-Tone Quilted Down Jacket

Jun 28

Jun 28 Kjus Duana Orange Two-Tone Quilted Down Jacket

Duchess of Cambridge, Outerwear