What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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Chanel Striped Cotton Shirt in Sky Blue

Charlotte Casiraghi, Tops

Chanel Striped Cotton Shirt in Sky Blue

Charlotte Casiraghi, Tops

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Charlotte Casiraghi, Tops

All tagged Loro Piana Double-Breasted Jacket

Loro Piana Double-Breasted Jacket

Aug 1

Aug 1 Loro Piana Double-Breasted Jacket

Grand Duchess Maria Teresa, Outerwear