What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

Aug 31, 2025

Latest Find

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Reformation Taryn Trousers

Princess Catharina-Amalia, Bottoms

Reformation Taryn Trousers

Princess Catharina-Amalia, Bottoms

Princess Catharina-Amalia, Bottoms

All tagged ME and EM Floral Garden Print Midi Dress

ME and EM Floral Garden Print Midi Dress in Printed Woven Light Cream/Blue/Multi

Jun 2

Jun 2 ME and EM Floral Garden Print Midi Dress in Printed Woven Light Cream/Blue/Multi

Princess Caroline, Dresses