What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits mammography service at Södersjukhuset

October 22, 2026

Crown Princess Victoria visits mammography service at Södersjukhuset

October 22, 2026

On Thursday, Crown Princess Victoria visited the mammography service at Södersjukhuset in Stockholm as Patron of the Pink Ribbon campaign.

Read more →

October 22, 2026

Latest Find

Featured

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

Read more →

Duchess of Cambridge, Shoes

All tagged Massimo Dutti Embroidered Trim Top

Massimo Dutti Embroidered Trim Top

Jul 2

Jul 2 Massimo Dutti Embroidered Trim Top

Crown Princess Victoria, Tops