What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Belgian Royal Family attends annual Christmas concert

Dec 17, 2025

Belgian Royal Family attends annual Christmas concert

Dec 17, 2025

Dec 17, 2025

Latest Find

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Rebecca Vallance Xena Dress

Crown Princess Mary, Dresses

Rebecca Vallance Xena Dress

Crown Princess Mary, Dresses

Crown Princess Mary, Dresses

All tagged Max Mara Betulla Skirt

Max Mara Betulla Skirt

Dec 17

Dec 17 Max Mara Betulla Skirt

Crown Princess Mette Marit, Bottoms