What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf's 80th Birthday Celebrations - Gala Dinner

Apr 30, 2026

King Carl Gustaf's 80th Birthday Celebrations - Gala Dinner

Apr 30, 2026

Apr 30, 2026

Latest Find

Featured

Gallucci Cap-Toe Ballerina Flats

Princess Adrienne, Princess Leonore, Shoes

Gallucci Cap-Toe Ballerina Flats

Princess Adrienne, Princess Leonore, Shoes

Princess Adrienne, Princess Leonore, Shoes

All tagged Max Mara Fresia Jacket

Max Mara Fresia Jacket

May 2

May 2 Max Mara Fresia Jacket

Princess Charlene, Outerwear