What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

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Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

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Princess Alexandra Monaco, Dresses

All tagged Max Mara Lilia Coat

Max Mara Lilia Coat in Black

Mar 9

Mar 9 Max Mara Lilia Coat in Black

Meghan Markle, Outerwear

Max Mara Lilia Coat

Sep 25

Sep 25 Max Mara Lilia Coat

Meghan Markle, Outerwear