What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine meets Bonnie with Min Stora Dag

September 19, 2026

Princess Madeleine meets Bonnie with Min Stora Dag

September 19, 2026

On Wednesday, Princess Madeleine met with 13-year-old Bonnie at the Royal Palace as Patron of Min Stora Dag.

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September 19, 2026

Latest Find

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Johanna Ortiz Intricate Islands Blouse

Queen Maxima, Tops

Johanna Ortiz Intricate Islands Blouse

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged Max Mara Straight Cut Cropped Trousers

Max Mara Straight Cut Cropped Trousers

Oct 23

Oct 23 Max Mara Straight Cut Cropped Trousers

Queen Maxima, Bottoms