What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Escada Striped Wool Blazer

Queen Sofia, Outerwear

Escada Striped Wool Blazer

Queen Sofia, Outerwear

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Queen Sofia, Outerwear

All tagged Max Mara Whitney Medium Bag

Max Mara Whitney Medium Bag in Black

May 14

May 14 Max Mara Whitney Medium Bag in Black

Bags, Grand Duchess Maria Teresa

Max Mara Whitney Medium Bag in Brown

Aug 17

Aug 17 Max Mara Whitney Medium Bag in Brown

Crown Princess Mary, Bags