What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged Max Mara Whitney Medium Bag

Max Mara Whitney Medium Bag in Black

May 14

May 14 Max Mara Whitney Medium Bag in Black

Bags, Grand Duchess Maria Teresa

Max Mara Whitney Medium Bag in Brown

Aug 17

Aug 17 Max Mara Whitney Medium Bag in Brown

Crown Princess Mary, Bags