What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

Apr 29, 2026

Latest Find

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Lock & Co Rialto Halo Pillbox in Velvet & Satin Navy

Princess Madeleine, Hats

Lock & Co Rialto Halo Pillbox in Velvet & Satin Navy

Princess Madeleine, Hats

Princess Madeleine, Hats

All tagged Monsoon Bow Satin Two Part Heel

Monsoon Bow Satin Two Part Heel

Apr 30

Apr 30 Monsoon Bow Satin Two Part Heel

Princess Adrienne, Shoes