What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

Read more →

August 28, 2026

Latest Find

Featured

Chloé Contrast Trim Shirt in Green

Crown Princess Mette Marit, Tops

Chloé Contrast Trim Shirt in Green

Crown Princess Mette Marit, Tops

Read more →

Crown Princess Mette Marit, Tops

All tagged Mountain Equipment Kongur MRT Women's Jacket

Mountain Equipment Kongur MRT Women's Jacket

Apr 27

Apr 27 Mountain Equipment Kongur MRT Women's Jacket

Duchess of Cambridge, Outerwear