What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Harald and Queen Sonja visit Svalbard - Day 2

Jun 15, 2025

King Harald and Queen Sonja visit Svalbard - Day 2

Jun 15, 2025

Jun 15, 2025

Latest Find

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Roger Vivier Embellished Pumps

Crown Princess Mette Marit, Shoes

Roger Vivier Embellished Pumps

Crown Princess Mette Marit, Shoes

Crown Princess Mette Marit, Shoes

All tagged Norrøna Svalbard Flex1 Trousers

Norrøna Svalbard Flex1 Trousers

Jun 15

Jun 15 Norrøna Svalbard Flex1 Trousers

Queen Sonja, Bottoms