What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged Nov21-CharityAppeal

Nanushka Mamo Satin Shirt Midi Dress in Orange

Nov 22

Nov 22 Nanushka Mamo Satin Shirt Midi Dress in Orange

Princess Eugenie, Dresses

Sandro Milane Dress in Black

Nov 22

Nov 22 Sandro Milane Dress in Black

Princess Beatrice, Dresses

Isabel Marant Lokyo Knee Boots in Black Suede

Sep 17

Sep 17 Isabel Marant Lokyo Knee Boots in Black Suede

Princess Eugenie, Shoes