What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends board meeting of Crown Princess Margareta’s Landstorm Fund

June 1, 2026

Crown Princess Victoria attends board meeting of Crown Princess Margareta’s Landstorm Fund

June 1, 2026

June 1, 2026

Latest Find

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Muzungu Sisters Vanina Gilet in Black with White

Tatiana Casiraghi, Outerwear

Muzungu Sisters Vanina Gilet in Black with White

Tatiana Casiraghi, Outerwear

Tatiana Casiraghi, Outerwear

All tagged Penelope Chilvers Hibiscus Platform Sandals

Penelope Chilvers Hibiscus Platform Sandals

Jun 1

Jun 1 Penelope Chilvers Hibiscus Platform Sandals

Countess of Wessex, Shoes