What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

May 23, 2025

Latest Find

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Sézane Palma Top in Ecru

Princess Claire, Tops

Sézane Palma Top in Ecru

Princess Claire, Tops

Princess Claire, Tops

All tagged Philip Treacy Bow Headband with Veil

Philip Treacy Bow Headband with Veil in Black

May 4

May 4 Philip Treacy Bow Headband with Veil in Black

Princess Catharina-Amalia, Queen Maxima