What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 4

Oct 14, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 4

Oct 14, 2025

Oct 14, 2025

Latest Find

Featured

Max Mara Harald Blazer

Princess Charlene, Outerwear

Max Mara Harald Blazer

Princess Charlene, Outerwear

Princess Charlene, Outerwear

All tagged Pia Tjelta Amber Sweater

Pia Tjelta Amber Sweater in Black

Sep 24

Sep 24 Pia Tjelta Amber Sweater in Black

Crown Princess Mette Marit, Tops