What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

Read more →

August 17, 2026

Latest Find

Featured

Diesel Zipped Jacket

Princess Charlene, Outerwear

Diesel Zipped Jacket

Princess Charlene, Outerwear

Read more →

Princess Charlene, Outerwear

All tagged Purdey Starburst Baseball Cap

Purdey Starburst Baseball Cap

Oct 29

Oct 29 Purdey Starburst Baseball Cap

Countess of Wessex, Hats