What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Wimbledon Men's Singles Final

July 12, 2026

The Prince and Princess of Wales attend Wimbledon Men's Singles Final

July 12, 2026

July 12, 2026

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Emilia Wickstead Tidus Sleeved Dress

Duchess of Cambridge, Dresses

Emilia Wickstead Tidus Sleeved Dress

Duchess of Cambridge, Dresses

Duchess of Cambridge, Dresses

All tagged Sally-Ann Provan Rio Velvet Bandeau Headband

Sally-Ann Provan Rio Velvet Bandeau Headband in Wine

Jul 12

Jul 12 Sally-Ann Provan Rio Velvet Bandeau Headband in Wine

Zara Phillips, Hats