What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

May 23, 2025

Latest Find

Featured

Staud Brigitte Mule in Camel Satin

Princess Eugenie, Shoes

Staud Brigitte Mule in Camel Satin

Princess Eugenie, Shoes

Princess Eugenie, Shoes

All tagged Seraphine Tweed Maternity Dress

Seraphine Tweed Maternity Dress

May 25

May 25 Seraphine Tweed Maternity Dress

Princess Alexandra, Dresses