What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged Serena Williams

Serena Williams Starburst Stud Earrings

Nov 18

Nov 18 Serena Williams Starburst Stud Earrings

Meghan Markle, Accessories, Earrings

Serena Williams Boss Oversized Blazer

Jun 22

Jun 22 Serena Williams Boss Oversized Blazer

Meghan Markle, Outerwear