What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Grand Duke Guillaume and Grand Duchess Stéphanie mark De Mains De Maîtres's 10th anniversary

September 12, 2026

Grand Duke Guillaume and Grand Duchess Stéphanie mark De Mains De Maîtres's 10th anniversary

September 12, 2026

On Thursday, Grand Duke Guillaume and Grand Duchess Stéphanie were in Venice to mark De Mains De Maîtres's 10th anniversary.

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged Stella McCartney Bunny Cashmere Sweater

Stella McCartney Bunny Cashmere Sweater

Feb 8

Feb 8 Stella McCartney Bunny Cashmere Sweater

Princess Leonore, Tops