What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Västgötamiddag

May 21, 2026

Crown Princess Victoria attends Västgötamiddag

May 21, 2026

May 21, 2026

Latest Find

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Newhouse Livia Knitted Top

Crown Princess Victoria, Tops

Newhouse Livia Knitted Top

Crown Princess Victoria, Tops

Crown Princess Victoria, Tops

All tagged The Launch

The Launch Selina Jeans

May 21

May 21 The Launch Selina Jeans

Princess Catharina-Amalia, Bottoms