What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Unleashed forum

Aug 21, 2025

Crown Princess Victoria and Prince Daniel attend Unleashed forum

Aug 21, 2025

Aug 21, 2025

Latest Find

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ByTiMo Organza Midi Dress in Blue Bouquet

Crown Princess Victoria, Dresses

ByTiMo Organza Midi Dress in Blue Bouquet

Crown Princess Victoria, Dresses

Crown Princess Victoria, Dresses

All tagged Toteme Country Coat

Toteme Country Coat

Aug 20

Aug 20 Toteme Country Coat

Princess Ingrid-Alexandra